South County Hospital Healthcare System (SCHHS) is a full-service healthcare resource, providing southern Rhode Island with a comprehensive range of advanced inpatient, outpatient, and home health services.

Situation:
South County Hospital wanted an affordable means to send current information to interested parties about the expanding services and ongoing programs/events/clinics offered at the hospital. They also wanted to promote their new, award-winning website, SCHospital.com (which Precision optimized). They already had a quarterly newsletter that was being printed and mailed to a subscriber list, but they needed something more timely and cost effective.

Challenge:
Implement an effective, cost-efficient monthly newsletter, increase subscribers, and allow for easy management of the subscriber list.

Solution:
Precision Web Marketing worked with South County Hospital to set up a permission-based email campaign that would be sent to subscribers every month.

To keep things cost effective, a custom template was created by Precision using the user-friendly interface provided by Constant Contact email software. This made it possible for someone inside the hospital's communication department to generate the E-Health News communications in-house.

Precision implemented newsletter subscription on the web site that allowed for list segmentation and automatic updating of the subscriber list. In the subscription process, visitors also have the option of subscribing to the print quarterly newsletter. Precision also implemented a newsletter archive feature on the site.

Results:
South County Hospital now distributes the E-Health News monthly newsletter to their growing subscriber list. The email is branded with the same look and feel of the hospital's website. The creation, editing and launch of each email is done in-house at the hospital, with occasional support from Precision. Precision Web Marketing analyzes and reports results monthly (# opens, bounces, click-throughs, etc.) and provides guidance for future launches.

The response to the new E-Health News newsletter has been incredibly positive. South County Hospital has substantially increased attendance at health clinics & screenings and educational clinics, and has increased admittance through the promotion of the hospital's capabilities. The E-Health News newsletter has also substantially increased visitor traffic to the website.