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Founded in 2001, Precision Web Marketing has been providing full service online marketing services to clients all over New England, New York, and Florida. Precision’s online services focus on driving highly qualified prospects to clients’ websites – and then converting them into customers. For more information on our full service online marketing services, please visit our services page.

Precision Web Marketing in now offering online marketing training workshops with the goal of allowing clients to train their internal staff in the online marketing world. This allows clients to in source the service, rather than hire an outside firm to be in charge of their online marketing positioning. Classes are structured to first provide a foundation on the topic of choice, and then a Learn By Doing workshop. After the attendees finish each course, they leave with the knowledge to manage the campaign created in the Learn By Doing workshop. Our three main Learn By Doing Classes include Google Adwords campaign set-up (Get Found!), Constant Contact Email Marketing set-up (Get Talking!), and Social Marketing/Podcasting creation (Get Connected!). For more information on our workshops or to register for a class, please visit our workshop page.

Author: Laura Theisen Created: 1/15/2008 3:17 PM
Articles and observations dealing email and online marketing

Web Analytics Is Where the Real Power of the Web Lies
By Laura Theisen on 9/12/2008 9:45 AM
The web has made getting marketing statistics easier and more cost efficient than ever. Even the smallest businesses can extract the data necessary to really understand how well they are reaching their potential customers.
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Tip: Use Signature Files to Drive Traffic to Your Site
By Laura Theisen on 8/21/2008 7:26 PM
Don't expect an immediate flood of traffic, but since you are sending out emails for business anyway, or if you regularly post in a forum, then you shouldn’t let the opportunity of adding a signature file to these kinds of communications go unanswered.
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FTC Updates CAN-SPAM Rules
By Laura Theisen on 7/15/2008 8:52 AM
The FTC has made some additions to the CAN-SPAM laws and although these aren't dramatic changes - particularly if you are currently CAN-SPAM compliant - they are worth noting.
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Are You Focusing On Your Client? Take These Fun Tests to Find Out.
By Laura Theisen on 2/13/2008 9:17 AM
Valentine's Day is a good time to consider how your business relationships are going. Here are two fun tests to make sure your messaging is focused on the client.
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Bringing Online Marketing In-house
By Laura Theisen on 2/13/2008 9:14 AM
Bringing online marketing in-house doesn't mean going it alone. It doesn't have to be an all-or-nothing choice between outsourcing completely and adding employees internally.
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