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Founded in 2001, Precision Web Marketing has been providing full service online marketing services to clients all over New England, New York, and Florida. Precision’s online services focus on driving highly qualified prospects to clients’ websites – and then converting them into customers. For more information on our full service online marketing services, please visit our services page.

Precision Web Marketing in now offering online marketing training workshops with the goal of allowing clients to train their internal staff in the online marketing world. This allows clients to in source the service, rather than hire an outside firm to be in charge of their online marketing positioning. Classes are structured to first provide a foundation on the topic of choice, and then a Learn By Doing workshop. After the attendees finish each course, they leave with the knowledge to manage the campaign created in the Learn By Doing workshop. Our three main Learn By Doing Classes include Google Adwords campaign set-up (Get Found!), Constant Contact Email Marketing set-up (Get Talking!), and Social Marketing/Podcasting creation (Get Connected!). For more information on our workshops or to register for a class, please visit our workshop page.

Location: BlogsPrecision Blog - Laura    
Posted by: Laura Theisen 2/13/2008 9:17 AM

Ask anyone who knows me and they'll tell you that I'm not kidding when I say "It's truly all about me in my little world".

In my brain, everyone is organized through a mental database with me as its root. (I'll use Michelle as an example):

Laura'sEgo.com: /me/ people who aren't me/ who aren't related to me/ who impact my life favorably/ who I also like/ who I don't owe money to/ who are my boss/ Michelle

And this is MICHELLE! - source of my livelihood! friend of many years! and still look how far down we have to go before she gets any individual recognition!

But that's fine for me, because while I may never remember my loved one's birthdays, that's what makes me quirky and lovable. (Ok, well quirky anyway.) In Business, however, it’s not quite so endearing.

So in honor of Valentines Day – take these two quick and fun tests to make sure your marketing message isn't "all about me", and your website and literature speaks to your clients.

Precision does not vouch for the scientific accuracy of either test, but anything that gets you thinking about your customer message is a good thing. Go ahead and give them a shot.

(If you’re wondering why I didn’t get to the point sooner, see paragraph one. ; )

Test One:
Emotional Marketing Value Headline Analyzer
Do your headlines appeal to your customer’s emotional needs?
Find out Here

Test Two:
The "We We" Calculator
Is your promotional copy really focused on the needs of your customer? Or is all about you? ex. WE’ve been in business …. WE try harder… WE do this .. hence the “we we” reference. 
Try the We We Calculator


Do you have some advice or insights to share regarding this topic?
Post a comment on this blog.

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