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Girasole Fights Tax Increase in Rhode Island
Precision Web Marketing - Michelle Girasole By Michelle Girasole on 3/26/2008 2:11 PM

The following is a speech that I have prepared to present at a hearing up at the State House in protest of the "Economic Growth and Fairness Act of 2008".  Growth and Fairness...what a joke.

My name is Michelle Girasole, and I am one of those “knowledge economy entrepreneurs” you are trying to attract to the state. I was actually born in RI, learned business from my own family of business owners, and received my education here with a marketing degree and M.B.A. from the
University of Rhode Island.

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My website doesn't "work". What should I do?
Precision Web Marketing - Michelle Girasole By Michelle Girasole on 3/10/2008 4:34 PM

One of the most common questions we get asked by prospects is this one:

"I have invested a lot of money in my website, but it is not generating any sales activity for my business. What should I do?"

Before spending any more money on your website, I recommend that you spend some time paying close attention to two specific areas: website marketing and website sales. Website marketing is the activity that drives visitors to your website. Website sales is your site’s ability to turn those visitors into prospect leads or customers.

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Are You Focusing On Your Client? Take These Fun Tests to Find Out.
Precision Blog - Laura By Laura Theisen on 2/13/2008 9:17 AM
Valentine's Day is a good time to consider how your business relationships are going. Here are two fun tests to make sure your messaging is focused on the client.
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Bringing Online Marketing In-house
Precision Blog - Laura By Laura Theisen on 2/13/2008 9:14 AM
Bringing online marketing in-house doesn't mean going it alone. It doesn't have to be an all-or-nothing choice between outsourcing completely and adding employees internally.
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Before Myspace & Other Social Networking Sites
Precision Web Marketing Blog By Steve Stacy on 12/19/2007 1:36 AM
I spent a couple weeks in Ibiza Spain and for those of you who haven’t been there I highly recommend it. Most of my time was spent on the beaches playing beach volleyball amongst the topless and sometimes bottomless beach goers. As a marketer I was truly amazed with the effort put into bringing people into the various nightclubs around the island and even more amazing was the fact that they believed they were being successful....
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Word of Mouth Marketing - Let Your Customers Do The Dirty Work For You
Precision Web Marketing Blog Precision Web Marketing Blog - Weston Porter By Weston Porter on 11/9/2007 3:49 PM
78% of Internet users trust the opinions and recommendations made by other online consumers. 99% of Internet users believe that consumer generated reviews are very/somewhat credible (Source – www.emarketer.com). This isn’t the traditional word-of-mouth marketing that we are all so used to, but it says a lot about the way online shoppers learn and purchase the products they are interested in...
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