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Author: Laura Theisen Created: 1/15/2008 3:17 PM
Articles and observations dealing email and online marketing

Tip: Use Signature Files to Drive Traffic to Your Site
By Laura Theisen on 8/21/2008 7:26 PM
Don't expect an immediate flood of traffic, but since you are sending out emails for business anyway, or if you regularly post in a forum, then you shouldn’t let the opportunity of adding a signature file to these kinds of communications go unanswered.
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FTC Updates CAN-SPAM Rules
By Laura Theisen on 7/15/2008 8:52 AM
The FTC has made some additions to the CAN-SPAM laws and although these aren't dramatic changes - particularly if you are currently CAN-SPAM compliant - they are worth noting.
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Are You Focusing On Your Client? Take These Fun Tests to Find Out.
By Laura Theisen on 2/13/2008 9:17 AM
Valentine's Day is a good time to consider how your business relationships are going. Here are two fun tests to make sure your messaging is focused on the client.
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Bringing Online Marketing In-house
By Laura Theisen on 2/13/2008 9:14 AM
Bringing online marketing in-house doesn't mean going it alone. It doesn't have to be an all-or-nothing choice between outsourcing completely and adding employees internally.
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