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Web Analytics Is Where the Real Power of the Web Lies |
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By Laura Theisen on
9/12/2008 9:45 AM
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The web has made getting marketing statistics easier and more cost efficient than ever. Even the smallest businesses can extract the data necessary to really understand how well they are reaching their potential customers.
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Tip: Use Signature Files to Drive Traffic to Your Site |
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By Laura Theisen on
8/21/2008 7:26 PM
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Don't expect an immediate flood of traffic, but since you are sending out emails for business anyway, or if you regularly post in a forum, then you shouldn’t let the opportunity of adding a signature file to these kinds of communications go unanswered.
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FTC Updates CAN-SPAM Rules |
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By Laura Theisen on
7/15/2008 8:52 AM
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The FTC has made some additions to the CAN-SPAM laws and although these aren't dramatic changes - particularly if you are currently CAN-SPAM compliant - they are worth noting.
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Bringing Online Marketing In-house |
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By Laura Theisen on
2/13/2008 9:14 AM
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Bringing online marketing in-house doesn't mean going it alone. It doesn't have to be an all-or-nothing choice between outsourcing completely and adding employees internally.
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