Michelle is part of the Every Company Counts “Ask the Experts” panel .  Recently she was asked the question below from a participant and we’d like to address that here with our readers as well.

Question:
“We've tried a mix of advertising mediums including print, radio, and lately Google AdWords.  Results have been mixed.  We've been reading a lot about internet advertising and affiliate programs.  There seem to be a lot of options.  Our question - What is your recommendation for a small company to market themselves nationally on the Internet?”

Response:
You are absolutely right. There seem to be as many options for marketing to customers on the Internet as there are Internet customers themselves!& ...

The following is a speech that I have prepared to present at a hearing up at the State House in protest of the "Economic Growth and Fairness Act of 2008".  Growth and Fairness...what a joke.

My name is Michelle Girasole, and I am one of those “knowledge economy entrepreneurs” you are trying to attract to the state. I was actually born in RI, learned business from my own family of business owners, and received my education here with a marketing degree and M.B.A. from the University of Rhode Island.

One of the most common questions we get asked by prospects is this one:

"I have invested a lot of money in my website, but it is not generating any sales activity for my business. What should I do?"

Before spending any more money on your website, I recommend that you spend some time paying close attention to two specific areas: website marketing and website sales. Website marketing is the activity that drives visitors to your website. Website sales is your site’s ability to turn those visitors into prospect leads or customers.