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| The Internet Marketing InSourcerOur Services help you achieve the four goals essential to online marketing success! | |
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Online Research & Analysis Tools
One estimate tell us that near February of 2007 there were approximately 29.7 billion web pages on the Internet (source: http://www.boutell.com) The Internet is a wealth of knowledge, as well as wealth of what we like to call "junk". The tools that we use on a daily basis are credible, informative, and have proven themselves to us by the results. Listed below are some of the online tools we use when working with our online marketing campaigns. Most of the tools are free to use, but a couple of them do require a subscription.
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Google Keyword Research Tool
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The Google Keyword Research Tool is great for researching keywords for your niche. When completeing a search, the tool provides related keywords, as well as borad keywords that you might not think of. Google also will give you cost estimates, search volume estimates, and keyword popularity estimates. You can also submit your homepage URL, and Google will return a list of keywords it thinks is related to your site/products/services. |
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Yahoo! Search Marketing
Keyword Tool
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The Yahoo! Search Marketing Keyword Tool will return you actual numbers of searches completed for a keyword in the last month on te Yahoo! Search Network. This tool is great for estimating search volume, and it also will return related keywords that will allow you to broaden the scope and allow you to increase the list of keywords you use in your campaign(s). |
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Yahoo! Keyword Suggest Tool
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This tool is available with a normal search from Yahoo!'s homepage. There is a drop down option below the search box that allows Yahoo! to suggest keyword related to the one you type into the search box. This tool is great for gathering related keywords. |
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Wordtracker
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Wordtracker is a subscription based keyword research tool that allows the user to build an extensive list of keywords based on many different search tactics. This is our most powerful resource for keyword research as it allows us to build very complete lists of keywords in an appropriate amount of time. For interested individuals, you can sign up for a limited subscription for free. |
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Alexa.com
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Alexa is a known in the industry as one of the leading web information and statistics sites. It allows the user to gather internet wide ranking statistics on their site, as well as any other site on the internet. It is especially useful in competitive analysis and comparing a site to its online competition. With Alexa, you can compare your traffic ranking, reach, page views per user, population by country, traffic rank in other countries, and most popular pages on the site. This information can then be used to figure out where you stand against your competition online. |
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Marketleap.com
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Marketleap is a free resource allowing its users to check link popularity, search engine saturation, and keyword verification. The link popularity tells you how many inbound links your site has compared to your industry and competitors. The search engine saturation tells you how many pages of your website are indexed by the search engines compared to your industry and competitors. The keyword verification allows you to search specific keywords and see if your site is ranking within the first 30 search results. |
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Conversionruler.com
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Conversionruler is a subscription based tracking and reporting service which helps users determine the effectiveness of a single or multiple online marketing campaigns. It allows you to track any kind of specific online traffic such as traffic from Pay-per-click search engine advertising, email campaigns, banner advertising, affiliate links, and more... Conversionruler is beneficial because it extracts the keywords visitors use to get to websites allowing subscribers to see how people are getting to their site. It also helps subscribers determine which campaigns are working, ans which ones are not - ultimately saving them advertising money. |
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