Search Engine Advertising
Search engine advertising is often the fastest and most cost-effective route to top page listings. Our clients enjoy listings in over 95% of all US searches for their target keywords on the two major advertising networks - Google AdWords and Yahoo! Search Marketing.
Starting with extensive research that solidifies our knowledge of the online space, our search advertising campaigns include:
Keyword Research and Analysis
By studying actual search data from major search engines, we narrow the vast universe of relevant search terms to a list of target keyword phrases that will drive very relevant customers to your web site. You will identify important keyword categories for which you would like to attract searchers. Precision will then research hundreds of relevant keyword phrases, and identify the most cost-effective strategy to reaching relevant searchers who are likely to become customers. We will present our findings to you with a recommended keyword approach.
Advertising Campaign Implementation
Based on your approval of the recommended strategy, we will establish accounts on both networks and choose the optimum budget and positioning for each phrase. Our goal is to get the most clicks at the best per-click-cost within an established monthly budget. Implementation services include:
- expert copywriting of the titles and descriptions of the ads,
- identifying site landing pages,
- submission of ads to networks
- media budget management
- implementation of ROI conversion tracking code on the site to measure campaign effectiveness in terms of site visitors, user activity and conversion of visitors to customers.
Monthly Campaign Management and ROI/Conversion Reporting
On a monthly basis, Precision will monitor ad positions, budget allocations and will make recommendations for modifications to original campaign strategy that may improve campaign effectiveness. We will track every visitor who arrives after clicking on a search engine ad and record visitor activity. This tracking allows us to report your return on advertising spend (ROAS) as well as continually optimize the advertising campaign based on keyword performance.
We will continually optimize the ads to maximize ROAS by evaluating conversion data, monitoring the cost-per-click and listing positions, and evaluating the competition. Every month, we will provide a summary report showing the results from the previous month to include the number of ad impressions, clicks, cost per click, click fees, number of conversions and conversion rates by keyword category. We make campaign recommendations, and inform you of changes we make throughout the month to maximize your advertising dollars. On a quarterly basis, we will provide a detail report by keyword for the previous three months.
If you are interested in our Search Engine Advertising services, please contact us!