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| The Internet Marketing InSourcerOur Services help you achieve the four goals essential to online marketing success! | |
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Search Engine Optimization
Our campaigns start with extensive research that solidifies our knowledge of your online space, and is the foundation for a successful and cost-effective search marketing strategy. Components of this strategy include:
Keyword Research & Analysis
By studying actual search data from major search engines, we narrow the vast universe of relevant search terms to a list of target keyword phrases that will drive very relevant customers to your web site. You will identify important keyword categories for which you would like to attract searchers. Precision will then research hundreds of relevant keyword phrases, and identify the best strategy to optimize the website for these keywords. We will present our findings to you with a recommended keyword categorization and site navigation structure.
Online Competitive/Market Research
As with offline marketing campaigns, you must understand your competitors’ online positioning. Before creating your search marketing strategy, we determine what challenges you will face in achieving top page listings ahead of these competitors. After gaining an understanding of the competition’s online critical success factors and target keywords, we determine the scope of efforts required to achieve top page rankings for your site.
Site Structure & Content Strategy
A content-rich website, built around a keyword-based architecture, is a critical factor in the top page editorial rankings needed to attract search visitors. We will recommend a site structure and/or new page content and provide the web development team with strategy and guidelines to perform optimization. The website must be crawler-friendly to rank well on search engines. It must also contain content based on a "keyword scent" picked up by the searcher in order to get real conversion results.
Regional Build out of Optimization Structure
In addition to (or instead of) national exposure, our optimization can be targeted regionally in order to maximize your online marketing dollar locally. To reinforce your traditional advertising dollars we will ensure that searches for those campaigns don’t go to your competitors web sites.
Search Engine Marketing Implementation Services & Reporting
Precision will use two methods for getting top page placement for relevant
keyword phrases - advertising and organic optimization - in order to achieve a high volume of relevant visitors.
Page-By-Page Website Optimization
Following extensive research and strategic planning across your entire keyword universe, we will place keywords in the appropriate places within the individual web pages. This starts with the basics of modifying Meta title tags, description tags, keyword tags, alt tags, adding keywords as appropriate and creating cross-linking opportunities throughout the site, and more. Our years of experience in this market will be leveraged throughout your implementation, ensuring rapid success.
Manual Registration with Major Search Engines and Directories
Over 95% of all U.S. Internet searches are completed on the major directories and major search engines listed below. Professional registration to these top players is crucial to success. Once the Web site is complete, we will manually complete the following major registrations: Google, Yahoo!, Open Directory, Business.com, MSN, Ask Jeeves, Superpages, and many more. After a thorough review of your current listings we may create and or change existing listings to fall in line with the overall strategy.
Ranking Results Report
You will be provided with a relevant keywords ranking report at the beginning of the project to give you a baseline of where you are today and a comparison to your major competitors in the space. Then you will be provided with a quarterly rankings report over the same relevant keyword phrases and changes in those positions will be highlighted to review SEO effectiveness.
If you are interested in our Search Engine Optimization services, please contact us!
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