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| The Internet Marketing InSourcerOur Services help you achieve the four goals essential to online marketing success! | |
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Search Engine Marketing
Our approach to Search Engine Marketing varies from client to client - each story is different, and that's why we recommend completing a strategy session before investing time and money in search engine marketing. without a plan Attending a strategy session will bring out your best approach to search engine marketing.
Search Engine Marketing consists of two campaign types: Search Engine Optimization (SEO) and Search Engine Advertising (Pay-per-click)(SEA). With these two campaigns, any website can attract their niche market. Search Engine Marketing is about being found online, but more importantly it is about being found by the right person who is looking for exactly what you offer, at the right time. With the right Search Engine Marketing campaign(s) running, it becomes very easy to attract the people who will become your customers.
Search Engine Optimization is the process of building a search engine friendly website where the architecture and navigation are easily understood, content of the site is well represented, proper html "meta" tags are used, and contains a linking strategy. A site that has been optimized will rank at the top of the organic (free) search results. For more on our Search Engine Optimization services, click here.
Search Engine Advertising is the procces of purchasing keyword phrases, bidding for placement among search engines and driving visitors to specific pages within your site. Search Engine Advertising is great for immediate traffic, promotions, very specific services, lead generation and national or regional targeting. Search Engine Advertising is known as being the fastest way to get to the top of the search engines. Advertising on Google AdWords and Yahoo! Search Marleting will reach approximately 95% of all US searches, and it is a very quick way to get out in front of the competition. For more on our Search Engine Advertising services, click here.
For an example of Search Engine Optimization vs. Search Engine Advertising, click here.
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