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| The Internet Marketing InSourcerOur Services help you achieve the four goals essential to online marketing success! | |
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Web Analytics
Understanding the analytics of a website is crucial to its success. Some people call it "web-stats" or "site-statistics" and understanting them can help answer important questions like:
How many unique visitors is the site getting a day?
What pages are they looking at, and how long are they on each page?
Where did they come from, and what page did they leave the site on?
What keywords got them to the site, what campaign did they come from?
If there is a shopping cart on the site, did the customer "drop off"?
What are the visitor demographics?
and more...
We use various sources of analytical programs and software that allows us to track all this information and uncover navigation issues, "drop off" rates, campaign effectivness, site messaging issues, and other "hang ups" that otherwise would not be discovered. One of our favorite analytics systems to use is Google analytics because it ties in with Google AdWords, their search engine advertising platform.
For more information on our Web Analytics services, please contact us!
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